In the current trend, the cultural industry is one of the most important economic sector, contributing significantly to GDP and create jobs. In many countries around the world, the income of the cultural industry accounts for a significant proportion of the country’s GDP, such as the UK contributed 8.6% to GDP (2014), China contributed 3.76% to GDP (2014), Japan accounted for 6.6% of total industry revenue and 2.19 million people employed in cultural industries (2011)…. But in Vietnam, the culture industry development is not commensurate with the potential and advantages of the country, the contribution of a number of the cultural industry reached $ 8 billion, accounting for nearly 2.6% of GDP (2015); the recent birth of the cultural market, not yet fully intergrated with the world market; the system of legal documents for cultural industry development is lacking, and there is an overlapping issues between ministries in the management of cultural industries. Therefore, developing a strategy for the development of the cultural industry until 2020, vision for 2030 is an urgent and essential task).
Inperial Citadel of Thang Long in Hanoi, Vietnam (photo: hoangthanhthanglong.vn)
Resolution No. 33 – NQ / TW of June 9, 2014 of the ninth conference of the Party Central Executive Board XI on the construction and development of the culture and people of Vietnam to meet the requirements of sustainable development of the nation mentioned “cultural industry development go hand in hand with the construction, improvement of cultural markets “, Resolution No. 102 / NQ – CP of December 31, 2014 issued by Government action program to implement the Resolution No. 33 – NQ/ TW of June 9, 2014 of the ninth conference of the Central Executive Committee XI on Party building and the development of the culture and people of Vietnam to meet the requirements of sustainable development of the country has been assigned to the Ministry of Culture, Sports and Tourism Strategy to develop strategies for the development of the cultural industries Vietnam until 2020, vision for 2030.
In September 8, 2016, Deputy Prime Minister Vu Duc Dam issued the Decision No. 1755 / QD-TTg approving the Strategy development of cultural industries Vietnam till 2020 with a vision to 2030. Section the overall objective of the Strategy stated, “The development of cultural industries in Vietnam encompass: Advertising; architecture; software and game entertainment; crafts; design; film; publish; fashion; Performing Arts; fine art, photography and exhibitions; TV and radio; cultural tourism become an important part of the service industry, achieve rapid growth in quality and quantity, in order to contribute positively to economic growth and job creation through the production of better culturally diverse products and services, high quality, meet the needs of innovation, enjoyment, consumer culture of the people in the country and for export; contributing to promoting the image of the country and people of Vietnam; establish a positive trademark for Vietnamese products and services; prioritize in potential cultural fields that Vietnam have advantages” . In particular, a number of major targets: By 2020, the total income of the cultural industries reached about 3% of GDP and create more jobs for the society, including the film industry reached 150 million USD (Vietnam film reached about 50 million USD); advertising (television, radio, newspapers, magazines, internet and outdoor advertising) reached US $ 1,500 million; cultural tourism accounts for 10-15% of the total of about 18000-19000 million revenue from tourists. By 2030, the total income of the cultural industries reached 7% of GDP and continue to create more jobs for the society, including the advertising industry (television, radio, newspapers, magazines , internet and outdoor advertising) reached US $ 3,200 million; cultural tourism accounts for 15-20% of the total revenue of $ 40,000 million from tourists ….